Stop Calling me Ambitious

A future business-woman’s plea

From the time we are little, we’re encouraged to push ourselves to be successful. Both little girls and little boys alike are told to work hard and achieve more. So why, then, are little girls also engrained with the idea that they can do all of these things that boys can do—if only they try harder? This resonates into our later years and I raise the question: Why do I have to try harder than my peers to be successful?

“So and so is so ambitious,” says the male who doesn’t know he’s insulting me.

After reading articles and articles by women who support the idea that being ambitious means being able to thrive in a male environment, I stumbled across a recent Time Magazine article, titled “Why Ambition Isn’t Working for Women”

The author of the piece, Kristin van Ogtrop, challenges, argues and defends the subject of women’s ambition with support from influential female leaders.

Lisa Shalett, chief marketing officer of Odyssey, said,

“Ambition needs care and feeding, having the kind of informal relationships where you understand ‘How do I navigate this path, what do I need to know, how can I get there?’ Men tend to be ambitious for things, for positions, for titles, for results. Women tend to be ambitious to be recognized for performance, to be valued, to be included, and maybe expect that good things will come from that.”
In a society where women are applauded for “having it all” and balancing work and home life, but men are rewarded for continuously getting corporate raises, we have to ask ourselves what is flawed. Only 4.6 percent of the Fortune 500 are women and it is not because women are not being ambitious, it’s because we are expected at some point to not be.

Women have continued over the years to graduate higher education in greater number than men with generally higher degrees, and the numbers continue to climb. So, why if we are pushing ourselves further earlier does the outcome years later leave us dragging in the dust?

Many women in their late twenties, if they haven’t already, are pressured or personally ready to begin a family. So, at your current corporate position you and your male equal are competing toward a raise–but sorry–you just had a baby and everyone knows you can’t handle both.

Women who choose a life completely career driven, whether a family accompanies them on their journey or not, may not be considered successful. You’re considered ‘ambitious’. She’s a CEO of a company? Wow…she really went for it didn’t she, she must be pretty ambitious. See where the backhand comes around the corner before the sentence is finished?
“When you say ‘ambitious woman’ there’s a judgy tinge to it that doesn’t happen for men,” said Stephanie Clifford, a New York Times reporter and the author of the new novel Everybody Rise. “If all you hear about a woman is that she’s ambitious, you probably wouldn’t want to hang out with her.”

Higher position jobs are not being held by women, because we still live in a man’s society. Household roles have yet to acknowledge ambition as a norm for women, and compassionate house-dad as a norm. If such ideas are so foreign and submissive then women will never take a majority of the Fortune 500 and men will continuously lose family time to careers.

Since Rosie the Riveter and the push to women in the work force, together as a whole women have made strides in their careers. Especially now with a push to challenge the skeptical ‘American Dream’ and question societal roles we are making efforts to change. Ogtrop states that one third of male millennials expect to split child care 50-50, compared to a 22% of Gen X men and the 16 percent of boomer men.

So an ambitious woman is still considered far less than that of an ambitious male but only because the definition of ambition and success differs for the two.

“Companies are failing to see that for women, ambition is about much more than the job. And is laser-focused career ambition at the expense of a rewarding personal life is what it takes to capture a seat in the proverbial corner office—well, many women would rather not sit there,” said Kristin Van Ogtrop.

I’m only 21 but I have made great strides in my life that I am proud of, many of those being career-setting moves. I haven’t decided if I want a husband or a family in my future but I have decided I want to be successful in my future career regardless of my gender. I want to be a man’s ambitious. I want to be called ambitious without it being insulting. So give me a while and call me successful, not ambitious.

Telling your best story

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Digital Storytelling, Joe Lambert | Screenshot, Amazon

Stories have been told for as long as the human existence. Stories are a way to address our connection to the changing world and to make sense of our lives and our identities. Joe Lambert, author of Digital Storytelling, says that any stories greatest gift is its ability to allow us to feel whole about impermanence, so that we can bear to be ourselves.

Being someone who has spent the past few years of school immersed in telling the best news story, I have forgotten the elements of actual storytelling. In Lambert’s book he talks about first understanding ourselves so that we can then tell the best story, because without understanding yourself and your own, you will not understand those around you.

Telling a story in the digital age is slightly different than sitting at a dinner table and entertaining your family. There are important elements to remember when bringing a story to life on the web.

Seven Steps of Digital Storytelling

  • Step 1: Own Your Insights. What is the story really about? The power of a story is its ability to be unique to the storyteller, embrace that originality and tell the story based off of your real world experiences and how you relate to it, not how you think others may relate to it.
  • Step 2: Owning your emotions. Meaning and emotion of a story are intertwined. It is important to remember to work through the subject but to also stay aware of how the story feels.
  • Step 3: Finding the moment. Find the moment where things changed. Finding this moment lets you ask pivotal questions about your story. What were your feelings before? What changed them? Is there different meaning to the story now? Find the moment when the full weight of the issue comes to clarity.
  • Step 4: Seeing your story. Here is when the digital part really plays into how well your story is told. Visuals and sounds breathe life into a mundane story. Vitalize your story with good digital elements.
  • Step 5: Hearing your story. Only you know how you want your story to sound, after all it is the voice inside your head. Keep that voice, don’t make it too edited and un-personable, your narration will capture the essence of the story.
  • Step 6: Assembling your story. Take every factor you have clarified within your story and piece it together. Remember that digital stories have multiple layers including images, videos, audio, and whatever else is included in your story. In assembling your story you have to decide which layers can overlap, what content isn’t needed, and how the story will flow together.
  • Step 7: Sharing your story. The beauty of digital storytelling is the ability to share. Publish your story so that your intended audience can see it, but remember to promote and share your story. Remember that storytelling is a journey; invite people onto your journey!

Lambert’s book engages those who have a need to share stories. Journalists, marketers, creative writers, or anyone itching to tell a story can find comfort in Lambert’s guidance to effective storytelling. The most important take away from Lambert’s words is that story telling has to start from a good place within the author. Knowing and understanding yourself first is what is important because, “What a story cannot do is completely simplify the messiness of living.” – Joe Lambert, Digital Storytelling.

8 Steps for college students to start their personal brand before the workforce

College student studying at a coffee shop in business casual clothing

Time and time again we hear professors say it: “Make yourself stand out”. Very often though we are taught how to make a statement for ourselves when competing for a job among thousands of other college students just like us. In order to distinguish yourself from other job applicants you have to capitalize on your personal brand.

What is your personal brand? Personal branding helps differentiate yourself in the market so you can obtain your objectives, in this case landing the job search.

1. What is your career objective?

It is important to establish your career goals first. Your brand ultimately embodies who you are and where you hope to be in the future so obviously this would vary from people wanting to become a director of media, VP of marketing, or someone wanting to develop their own non-profit organization in the future. Establish your ultimate goals clearly so your brand matches this goal. It is crucial for college graduates to define their career aspirations in order to obtain a job after graduation. You can attend interview after interview and not get callbacks or you can assess your goals and focus your goals and bag your dream job.

2. Research first.

Take a look at successful people who are in the position you seek and how they made it to where you want to be. It is important to look at both the good and the bad in how others have accomplished themselves to determine how you want to reach your goals. It is also important to research your competitors and their branding efforts. Remember those other thousands of graduates competing for your job? Find them. Research their branding methods and how you can improve yours to stand above the rest.

3. Who are you?

Before you can change your perception to the public you need to focus on your how people currently perceive you. An important thing to remember for upcoming graduates is to mind their social presence affects their professional presence. Clean up your social media and online presence. Remember that once its out there, it stays out there.

4. Who do you want to be?

An important question to ask yourself when creating your brand is: how large is the gap between who you are and who you want to be, and how do you fill the gap? After setting goals and doing research you should have a pretty good idea about how you want to be perceived in the professional world. It is important to remember however that your personal brand is an embodiment of who you are all together; this includes your professional goals and your personal attributes.

5. Set your game plan.

Your plan should include more than just changing your profile pictures and deleting risky tweets. Your personal brand should represent you as a whole product, not just your social media brand. This includes both tangible and intangible things. Because majority of our perception before a job interview is done online of course your social media and online presence need to portray what the interviewer is going to meet. This also includes a more tangible clean up routine for the non-virtual interview. If you’re like me your parents won’t stop nagging you about your crazy hair colors or your “new” nose ring you’ve had for a year. Our parents may not understand that this type of authenticity is not as obscene as in the past, however we can still learn a few professional techniques from our parents. A professional groom, dress, and mannerisms are appreciated when job searching.

6. Personalizing your brand.

You just spent four years or more experimenting and finding the real true you in college, so how do professionals expect you to disregard your authentic you? Contrary to popular belief, no one is asking you to put on a suit and pretend to be someone you are not. Authenticity is appreciated in the work force. Personality and individual characteristics are what separate people, even in the work force. So while you have created a professional presence online and in life, it’s okay to be proud of your tattoos, your obsession with pugs, or even that nose ring girl… rock it.

7. Manage your brand.

The greatest importance of personal brand management is consistency. Do not create a mismatched brand by conveying different attributes online versus yourself in person. Consistency in real life and online are important but as is fluidity online. Your LinkedIn account should be similar to your Facebook presence, as well as your Twitter and so on. A good tip to remember is to keep your profile picture on each medium the same, which is easier for employers to find you.

8. Evaluate your brand.

To be committed to a brand and say that it will never change is unrealistic. It is important to not change your brand often, but it is understood that people change and as do their goals. If your goal was to become a reporter for an online news source and you reached that then it may be ideal to create a new goal like executive editor and adapt your personal brand to portray that. Consistency is very important but keeping your brand up with changes is equally important.

How I Learned the New Rules of Marketing & PR

A copy of The New Rules of Marketing and PR by a notepad and cup of coffee
The New Rules of PR & Marketing by David Meerman Scott.

The rules of marketing and public relations are changing at the same rate as every time you download a new social media app to your phone. The key to connecting to consumers is keeping your content ahead of consumers. There’s a new set of rules in town, listen up marketers!

Last fall I took a general introduction to marketing course to start my marketing minor in assisting my public relations major. I had little idea of the connection between the two or strong relationship they offer each other. Anyway, the professor of the course was kind enough to work with me outside of the class to receive an extra honors credit. The deal he struck me was to find something I am interested in and he will relate it to marketing and that’s what we will study together. I immediately knew I wanted to study social media so I could prove it was useful beyond tweeting pictures of my latest dinner to my parents. B, that’s what we’ll call my professor, was immediately excited because he had been studying and practicing social media marketing for a while. So B decided I would read Inbound Marketing: Attract, Engage, and Delight Customers Online by my now favorite bloggers, Brian Halligan and Dharmesh Shah. Sold. I’m in. You got me B, congratulations.

Fast forward a year and here we are. My latest read has made me not only fall deeper in love with digital marketing but reaffirmed my passion for public relations. Hats off to David Meerman Scott for sneaking his way into competition with Brian and Dharmesh. I just finished Scott’s The New Rules of Marketing and PR: How to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly,and more excited for the world of marketing and public relations than ever.

As a student still trying to create my own brand and online identity I will be sure to use the new rules as I head into the marketing and public relations world.

What are the new rules of marketing and PR?

  • Partnership with your publics. Customers want authentic content they can be involved in and feel they are a part of. This means for marketers you have to have a relationship with customers instead of simply advertising to them. For PR practitioners this means putting public back in public relations and connecting with publics instead of just media.
  • Content, Content, Content. More of it, more often, more types. To keep up with your customers you need to create new content regularly for consumers and publics to stay interested. Because the web has opened up a world of multimedia content is only getting more exciting. The use of blogs, online videos, and social media interaction among other things allow your customers to interact directly with the organization.
  • In-bound is in. Stop pushing so hard towards your consumers. Customers are already searching for you, all you have to do is pull them in. Create quality content and more importantly, be able to be found. A strong web and social media presence with strong SEO means when your customers see your content and search for more, you will be found.

Do they really work though?

For those of you doubting if these new in-bound strategies are working, log into twitter, search your favorite restaurant on Twitter. Do they have a Twitter? Are they tweeting often and engaging with customers? How many followers do they have? Let’s take a look at Denny’s for example. Denny’s marketing tactic changed when the web got involved. Denny’s is now known for having a comedic Twitter and Tumblr that engages with customers and generally has a sarcastic tone that sets well with their customers. They established an online profile that keeps consumers searching for what they’re up to next on the web.

Social media not only is a platform for content but a way for organizations to keep up to date with popular news which can sometimes be to their advantage (For an example refer to the Mento’s example in my last blog, Storyteller to StorySeller).

Blogging and video-blogging, or vlogging, are continuing to grow at unbelievable speeds. If you aren’t sure if using blogs or vlog’s will work for your company, look at the CEO blog for the Marriot and how it grew customer relations for the company. Companies like Audible.com by Amazon are now using popular video bloggers like Tyler Oakley for promotional’s in in videos on YouTube to help promote their products.

David Scott’s book is full of innovative new way’s to expand relations and customer action for marketers and public relations. Remember that the web is your greatest tool. Use it and create exciting content.

Storyteller to StorySeller

So I didn’t know what I wanted to do with my life. The rest of your life is a long time, who can blame me? Only two years ago I changed my major so that instead of loading myself down with science classes I wasn’t the least bit interested in, I could write and read, and research. I changed my major from Communication Disorders to Online Journalism and Public Relations because I didn’t care about the speech disorder that affected the young child, but I cared about what the young child liked to do after school, or where she came from. I cared about her story.

Storytelling has shaped my career path and much of my life. Now, about to graduate, I have had to opportunity to tell stories, hear stories, and to read a ton of stories. Somewhere down the line I picked up a minor in marketing and have fallen in love with the relationship between the world of business and the not so distant world of media. I have found that storytelling is equally as important in marketing, and equally as exciting to me.

That’s only part of my story in becoming a StorySeller. So, how can a storyteller become a StorySeller?

The first step to selling a product is to first know your customer. The best way to understand your customer is to connect and relate to your customer. Consumers are more emotionally attracted and willing to connect to a sale if there is a story behind the sale instead of just advertisement or traditional marketing. There are two sides to story telling, the story and the facts. It is important to balance both aspects of the story in order to sell.

How to tell a marketing story?

  • Get personal. Get emotional.  Chipotle reigns as a company who uses storytelling in their marketing reaches. Instead of just saying they use organic produce in their product, the company tells creative stories to visually show their customers where their products come from and how they make their way into the Chipotle restaurants and ultimately into their customer’s stomachs.
  • Current News. Capitalize on current news stories. Being a journalist I know first hand that storytelling in news stories is effective in readership results. Heavily popular news stories are basically a ‘gimmie’ to marketers to piggy-back off of for a marketing story spin off… that is if the story is appropriate.

Why it works?

  • Storytelling marketing is just in-depth content marketing. Companies like Coca-Cola and Allstate use storytelling marketing consistently to sell their brands to consumers and have been extremely successful. Coca-Cola’s latest marketing tactic, Share a Coke, is the epitome of storytelling marketing. By allowing and encouraging the customer to create their own stories with their brand and share them with other customers and friends, Coke is dominating storytelling marketing.
  • The Nielson study is among many tests that prove that storytelling is a part of the human condition. We spend hours of our days day dreaming of stories we have created within our own minds so it is only natural that we seek stories elsewhere.
  • The online market place is growing at lightning fast speed. This means larger audiences, more knowledgeable and targeted audiences, and more opportunity for story telling. Trends for 2016 marketing say that between the continuing mobile rise, and video necessity, the need for virtual reality is emerging.

What a better time for more innovative storytelling.

Home-Made Book Binding

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After spending a semester of studying book binding methods, typography, paper arts, and various other aspects of the creation and art behind making a book, I wrapped my studies into practice. This book is a leather bound long stitch binding. The paper is sketch paper you can buy at craft stores (bought for purpose of art sketching) and is made into 6 signatures cut by hand to size, all sewn into the leather binding with waxed thread. The buttons are craft store wooden buttons sewn in with waxed thread.

The book only took a few days in between studying for finals to create and I am very pleased with it considering it was my first time! Follow this link on long stitch binding to try for yourself!

The Sweetest Pair

Who doesn’t love a great book paired with a great cup of coffee? Martha Hayden loved the clichéd combo together enough to pair them together…literally. A book written about the heath benefits of coffee, Coffee Stains, is almost completely made from coffee.

The book is folded accordion style into 22 sheets that are 8 x 5. Both sides are digitally printed, making it 44 pages, and augmented by different coffee washes. Coffee is worked into every grain as it is manufactured from 100 percent post-consumer paper mixed with coffee content. The coloring of the paper is made from coffee skins from the mountains of El Salvador. The cover is made of paper from mountainous villages in Nepal called Lokta. This paper is tree-free (made from Lotka bushes), acid free and environmentally giving to villages in the Himalayas.

Hayden, a fellow coffee addict, accidentally dipped her brush into the wrong cup but astonishing herself, found the accident to be magnificent. The idea of writing a book about coffee with coffee only seemed fitting. Different contrasts and shades are created just like how we take our coffee: “One shot of milk, please”, “Just dark roast with cream please”. By using different variations of coffee she created what is not a beautiful book of only an edition of 10, selling at $250.

Is there anything better for a coffee lover than to curl up with a cup of Joe and a book this unique? Well, maybe if you have $250 dollars to dish out this would be your next read to take to Starbucks to wow the other coffee aficionadas!